Writing about a subject you’re struggling with makes a ton of sense. You need to research and prepare and make sure what you’re actually saying is clear. In the process you learn more about the material. A professor of mine used to say to the class that he was learning more than we were. Because not only did he have to learn the material as we were doing — but he also had to research and prepare and figure out how to display the subject so that it could be understood.
It’s an ongoing struggle to find private label products to launch and I often run out of ideas. This list is as much for me as it is for you. In writing it, I had to vet and make sure these ideas actually hold water and aren’t “check Alibaba.” I hope you enjoy this list and it helps you find your next hero SKU.
30 Ways to Find Private Label Products to Launch in 2022
- Subscribe to magazines or other publications in your niche. Usually you can sign up for a couple of bucks a month. Wait until you have a big stack of them and review.
- Use Helium 10’s “Black Box.” Type in some parameters and search by products, keywords, and more.
- Find other private label sellers on Amazon and look at what else they’re selling. To find private label sellers, look for listings in you niche that are well made. (good images, bullets, copy, A+ content/EBC etc) Then, click on the seller of that item. Head over to products and see what else they have.
- Look at products that are frequently bought with yours or with the product similar to yours.
- Use AMZ Suggestion Expander. It expands your search term in the Amazon search bar and adds keyword phrases before and after whatever you type. Amazing.
- Look at Gift Guides. Created by marketers who are paid to figure out what people want. And we want to sell what people already want.
- Look at Subscription Boxes. Check out Cratejoy and browse. Once you find a good one, search it on Google and look at their website to see what products they’ve been offering month to month.
- Ask your suppliers and manufacturers if there’s anything interesting they sell a lot of or have new in stock.
- Type your niche into Google with the word “Wholesale” after it. Example, “Lawn Care Wholesale.” Find mom-and-pop or small websites where they sell items related to that niche. Tip: use the minus sign to cancel out searches from websites you don’t want to see. Example: -alibaba, -walmart, -amazon, etc.
- Sell what you know. Everyone knows a lot about something specific.
- Join niche related Facebook groups. What are they talking about? What are they taking photos of or what is in the background of those photos?
- Join niche related sub-Reddits. Same as above.
- More Reddit: Search Google for your niche and “reddit amazon” Example: “Lawn Care Reddit Amazon.” See what surfaces.
- Browse Tree Guides. Head to Amazon Seller Central and type “Browse Tree Guides” in the search bar. Find the list of categories and download the report for any of them you want.
- Etsy. Look up your niche and see how people are making similar products. Cross reference to Amazon or Walmart and see if there’s a gap. Tip: Use Marmaleade. It’s like Helium 10 but for Etsy.
- Use Helium 10’s “Cerebro.” Find 10 similar products and search their ASINs using Cerebro. Filter by minimum search volume 700. Mess around with the filters if you like. Doesn’t really matter what the products are, you’ll get thousands of ideas.
- Hire a sourcing agent from China or India. Their entire job is to source products.
- Amazon’s B2B Product Opportunities tab. Click on B2B -> Product opportunities. These are products in high demand by Amazon customers that are not currently being fulfilled.
- Amazon’s Product Opportunities Explorer. Click on Growth -> Product Opportunity Explorer.
- Amazon’s Brand Analytics. See a giant list of search terms and the top 3 ASINs of each one.
- Customer Reviews. Check out a niche you want to sell in and read the reviews. Look at what the seller is doing right or wrong. Fix what’s wrong and double down on what’s right.
- Find a company that is offering extended or continuing adult education. See what courses they’re offering. Take one of those course subjects and search “<subject> supplies” Example: Metro offers courses on learning the guitar. Search “guitar supplies.”
- Trade Shows. Thousands and thousands every year online. Apply to participate (they’re usually free). See what’s being offered. Use a site like Orbus and see who’s attending. There’s literally a tradeshow on every conceivable niche. American Pistachio Growers Conference anyone?
- Craft Sales, Farmers Markets, etc. Look for the interesting handmade or reproducible products. Avoid the salsas, hot sauces, preserves, and candles.
- Answer The Public Type in any niche and see what kinds of questions they’re asking. Example: “cotton balls” came up with questions like: “cotton balls for dryer,” “cotton balls for weight loss,” “cotton balls holder,” etc.
- Niche down all the way on Amazon. Go to any Amazon category and niche down all the way until you can’t hit a deeper sub-category. Example: Home Garden and Tools -> Bed and Bath -> Bathroom Accessories -> Bathroom Mirrors -> Personal Makeup Mirrors. Once you’re there, click “Include Out of Stock” to see hidden results. If you like, set a minimum price floor to filter out cheap products.
- Pinterest 100 See the top 100 Pinterest trends.
- Create an ad campaign for a random product in your inventory and see what sort of suggested terms Amazon gives it.
- Thomasnet This is a site of mainly American suppliers. Enter in any niche or product type and see what comes up. Open the top 15 results in new tabs and browse their catalogues for ideas.
- Helium 10’s Market Tracker. Start tracking a market of any product in your inventory. H10 will attempt to find more products like that one. Expect an automated ongoing stream of similar products every week.
