Where burnt-out sellers come to stop the chaos .
The cabana sits on the east side of the island, where the wifi's strong and the boxes pile up by the door. This is where we teach what actually works on Amazon. From reselling shoes to scaling private label. No guru theatre. Just the moves that moved the numbers.
you'll hear: keyboards, the dryer cycle, somebody muttering about ad rank.
"Set the boxes down."
cabana
Fresh from the shack
Advertising Invoices for Amazon Sellers: New Location
Amazon advertising invoices are now located under Reports, then Advertising Reports in Seller Central, after being moved from the Seller Fee invoices section in January 2025. Accor
read moreDoes Amazon Collect and Pay Sales Tax (GST) for Sellers on Amazon Canada?
Amazon Seller Forums are full of these kind of posts. Does Amazon Collect and Pay Sales Tax GST for Sellers on Amazon Canada? This is one of the most common questions we see from n
read moreHow to Calculate Your Year End Inventory for Amazon Sellers
As a Canadian Amazon Seller, and your year end comes to a close, one of the most important things you will need to do is calculate your ending inventory for tax purposes. This appl
read moreCBSA Record Keeping for Global Amazon Sellers: Compliance Without Compromise
If you're an Amazon seller based outside of North America looking to expand into the Canadian market, there's a compliance step you might not be aware of: Canada Border Services Ag
read moreHow to Increase Your Amazon PPC Threshold Before They Bill You: From $500 per Invoice to $10K per Invoice
HOW TO INCREASE YOUR AMAZON PPC THRESHOLD BEFORE THEY BILL YOU: FROM $500 PER INVOICE TO $10K PER INVOICE
read moreHow to Update Amazon.ca Sales Tax Codes for the Canadian Tax Holiday
If you are selling on Amazon.ca, the Canadian Government announced that they were offering a GST/HST sales tax holiday starting on December 14th, 2024 until February 15th, 2025. Th
read moreThis question comes up constantly now that Amazon.ca collects GST/HST through their marketplace tax collection service. Sellers think "Amazo
Rewards ReefAnd asked it to give me the best card recommendations for an Amazon Seller.
Latest from the cabana
She Pays Herself $300K in Credit Card Points? What the Viral Posts Get Wrong
Every few months a version of the same story makes the rounds on LinkedIn and business podcasts. An owner runs a company doing about $50 million a year,…
read moreThe Points Flywheel: Turning Amazon Inventory Spend Into Free Flights
Inventory is the biggest cheque most Amazon sellers write, and it usually goes out by wire. PPC and software land on a card and earn points. The supplier…
read morePrep Centers 101: Never Touch Your Own Inventory Again
The first time we handed inventory to a prep center it felt like losing control. The second time it felt like getting the garage back. We have not…
read moreWhere to Sell Your Amazon Business: Brokers vs Marketplaces vs Going Direct
Once you decide to sell, the next question is where the deal actually happens. That choice sets the fee you pay, the buyers you meet, and how much…
read moreFBA vs FBM in 2026: When Merchant Fulfilling Wins the Math
FBA is the default for a reason: Amazon stores the stock, ships it fast, eats the returns, and hands you the Prime badge that wins the click. It…
read moreWholesale Sourcing for Amazon: Getting Brands to Say Yes
Wholesale is the quiet middle lane of Amazon sourcing. You skip the daily treasure hunt of arbitrage and the launch risk of private label, and instead buy real…
read moreHiring a VA for Your Amazon Business: What to Hand Off First (and What Never to)
Running an Amazon business from another country only works because other people handle the daily grind. We have hired virtual assistants for years, and the honest summary is…
read moreAre Aggregators Still Buying Amazon Businesses in 2026?
Short answer: yes, but not the way the headlines in 2021 made it sound. The era when a stranger emailed you an unsolicited seven-figure offer for a two-year-old…
read moreAmazon Main Images That Win the Click: Rules, Loopholes, and Tests
Shoppers do not read your listing before they click. They see a tile in a wall of tiles: main image, price, stars, review count. Reviews take months to…
read moreHow to Actually Reduce Your FBA Fees: 9 Levers That Move the Number
Amazon raised fulfillment fees again on January 15, then stacked a 3.5 percent fuel surcharge on top in April. Neither is huge on its own, but across a…
read moreSelling on Amazon.com as a Canadian: Marketplace Setup, Inventory Placement, and What NARF Does Not Do
The US Amazon marketplace is roughly ten times the size of the Canadian one, so every serious Canadian seller eventually wants in. The part that trips people up…
read moreAmazon Storage Fees and the Aged Inventory Surcharge: What 181+ Days Really Costs
Fulfillment fees hit every unit you sell. Storage fees hit every unit you have not sold yet, and they climb the longer those units sit. For 2026 Amazon…
read moreThe Amazon Buyer-Seller Messaging Templates.
Nine copy-paste templates for the messages every Amazon seller has to write at 2am. Returns, refunds, missing items, bulk inquiries, custom invoices. No form. Just take them.
Get them via the newsletterThe ASIN audit cheat sheet.
One page. The 14 things the keepers check before touching anyone's listing. No form. Just take it.
Get it via the newsletteralso tucked nearby: the reimbursement money-back guide we use when Amazon owes us cash
Free guides for Amazon sellers.
Real things we made for real sellers. Same playbooks we use on our own brands. Take whichever one is calling.
The Tool Atlas
Sixty vetted tools for Amazon sellers, organized by job. Unlock with three referrals.
Amazon Fee Cheat Sheet
Every FBA fee on one page. Storage, FBA, referral, low-inventory, peak. Free PDF.
The Claude Code Seller Guide
How sellers run their Amazon ops with Claude Code. Deep-dive guide, free.
Getting Started on Amazon
The free course we wish we had when we started. Lectures on how to set up your Seller Central account, source your first product, and ship your first FBA shipment. Free. Enter your email and the course login lands in your inbox.
Start the free courseAlready enrolled? Log in here. Forgot your password? Use the link on that page and check your spam folder for the reset email.
no sales pitch, no upsell wall, just the basics done right.
The paid courses
Two flagship programs from Rob. Built from a decade of selling on Amazon, refined with every cohort.
OA Masterclass
76 lessons. Online Arbitrage from sourcing to scaling. Includes leads, sourcing groups, and a 30-day refund guarantee. The flagship.
Shoe Reselling on Amazon
15 lessons. How to pick winning shoes in the colors and sizes most sellers run from. Where the margin actually lives.
Want us to look at your listing?
Book a 60-minute paid Zoom call with Max. We'll break down what's working on your ASIN, what's broken, and exactly what to fix first. Fast, honest, useful.
Book a 60-min ASIN audit — $499you are at Amazon Seller Cove · back to the map ↑