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[SFTB] 📦 The drones are coming… or are they?
Read Time: 6 minutes
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🌴Tropical Trivia🌴
(Scroll to the bottom to see the answer)
Which Amazon Marketplace — other than USA —
has the highest sales?
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✅The Instant Value Section✅
(aren’t you glad you opened the email now?)
The drones are coming…
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Amazon’s foray into drones has been hyped now for over 10+ years. Seeing a drone delivery is exciting… even if my new teapot didn’t appreciate it.
But…
It has been suggested that their media and publicity about this in 2013 was a head fake to get other businesses and companies to miss what they were really doing.
…and what were they really doing?
Buying trucks.
Buying airplanes.
Amazon delivered almost 6 billion packages in 2023 using their fulfillment network – and delivered more packages than FedEx and UPS.
So what’s next?
Don’t hold your breath on drone delivery. Amazon has doubled (and tripled) down on logistics — that actually work at scale.
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Today’s newsletter: More valuable than a toilet after Nana’s famous chili 🍲
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Save on Brand-Specific Wasted Ad Spend
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Here’s a quick way to save a few bucks (depending on your brand size) on branded-keyword spend.
If you’re spending a bunch of money advertising your brand name – you may not need to. Check out this simple test that isolates branded keywords and idenfities waste ad spend.
Big thanks to Anthony Nguyen of AdsCrafted who supplied this hack. Anthony has been in the PPC space for years and is an expert when it comes to data analytics, automation, and split testing.
If you want to learn more about his automated PPC system or split-testing tool, read out to him here.
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BONUS: As a thank you to the SFTB Community, he is offering $150 off his PPC Automation System. Check it out here.
Use code: FRIENDS10
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What’s Going on at the Beach?
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We left the beach! (well… our beach!)
…and yes, people who live in paradise also travel. 🌴
Time for a vacation! Our boys wanted to see more countries and seemed to be at an age now that they will remember it. We have flown to Italy and are on a 7 day cruise!
First time cruising for all of us and lots to figure out!
First stop will be Santorini and then Athens. Shoot me an e-mail at info@sellingfromthebeach.com if there is anywhere that we absolutely have to check out!
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credit: DALL-E / It’s drone-o-clock, baby. Just don’t deliver guns, please.
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The 1% Zone 👊 Actionable Amazon Tips
Have you read James Clear’s Atomic Habits? Little things add up.
Here’s something you can to TODAY to improve your business:
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How to convert on SBV like an absolute boss
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The main idea: Take your hero keyword and put it in your SBV (Sponsored Brand Video).
Let’s say your hero keyword is “Stainless Steel Garlic Press.”
Take that keyword and add it as overlay text in your SBV ad. Have the person speaking in the ad mention that keyword as well.
Then, when you run your SBV – which is essentially now a supercharged SKC (Single Keyword Campaign), you will convert like gangbusters.
Why? People searching for that exact keyword will see their intent reflected immediately. It’s the same logic as having “Stainless Steel Garlic Press” on your packaging
Give it a try!
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2/ Traveler’s Toolkit 🛩️The Latest Travel Hacks
Flights, hotels, packing, and everything in between.
Add and Airtag to your Checked Bag
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Heard of airtags? They’re this small little device that you can put on or in sensitive stuff for you to keep track of. Think wallets, keys, luggage, pets, etc.
Their catchphrase is “Lose the knack of losing things.” 😂
They cost $29 each (must be an Apple user of course).
Next time you travel, pop one into your checked bags. That way you’ll know where they are at all times.
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3/ The Local Lowdown🌴
Things You Didn’t Know About Paradise
The good, the bad, the f***ing great.
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ChatGPT Vacation Planning
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Planning our Italy trip, I turned to ChatGPT… If you haven’t tried it this way, do so. It’s remarkable!
I asked clear, direct questions about our journey—when to go, which value cards to use, and the days when places might be too busy or closed. Here are some of the questions I posed (I also inquired about trains and schedules, but you get the idea):
Have you done something like this before? How did it work out for you?
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4/ SFTB Facebook Group – Stuff You May Have Missed
Value-packed community posts.
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5/ The Sand in my Swimming Trunks🤬
(What I’m Pissed About Lately)
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The big news last week was basically everyone getting multiple (some in the hundreds) account violations for ASINs being identified as “SEEDS_AND_PLANTS.”
Maybe it’s just me, but I don’t know — it would be nice if Amazon were to have some sort of failsafe or checks and balances before sending something like this out to hundreds of thousands of accounts.
Apart from scaring many sellers half to death – i’m sure seller support got absolutely pummeled with cases.
Did you get any of these violations? I did. And a few big names had some “fake news” and “sky is falling” posts. Luckily, they all dissapeared last week.
Amazon eventually mentioned the issue, but did not apologise.
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Speak Up! Community Comments & Questions:
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Want to have your question answered in the newsletter? Want to give us a piece of your mind? Send us an email at info@sellingfrom.co
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From Jamie: What’s the best way to expand from USA to Canada? NARF/MF/FBA?
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SFTB: All are viable but the clear winner is FBA.
NARF is great for quickly cross-listing your stuff on Amazon but you won’t see too much in sales due to slow fulfillment and import fees.
MF is even worse. Slow/expensive shipping, importing issues & customs. It’s just a hassle. Avoid.
FBA It’s just the best way to do it. Send a bunch of stuff in at once – FBA listings enjoy premium placements and you’ll be able to sell more and compete. Make sure to keep in mind the additional logistics fees & conversion issues
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“Life expands or contracts in proportion to one’s courage.”
-Anais Nin
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How was today’s newsletter? Love it? Hate it? Do you just want to play beach volleyball with your bestie?
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Hey – Wanna hang out? Check us out on Facebook.
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If you liked this newsletter, here’s where we share more stuff like it:
1. 🤓Just getting started? Check out the Free Amazon FBA Course
2. 🎙️ Listen to the latest episodes of The SFTB Podcast
3. 💸 Increase your income today with Online Arbitrage Training
4. 👔 Need an Accountant? Accounting Services
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All the best,
Rob & Max
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