[SFTB] 🤮 Amazon Sold a Dirty Diaper as New and it Tanked a Mom & Pop Business
Read Time: 5 minutes
🌴Tropical Trivia🌴
(Scroll to the bottom to see the answer)
The Average Amazon Seller made $250K 
in gross sales in 2023. 
True or False?
Hope your Prime Day was EXCELLENT!
✅The Instant Value Section✅
(aren’t you glad you opened the email now?)
The Greatest Chrome Extension Ever?
This week’s instant value comes from Brett Bercaw from FBAExcel and AMZRolodex. Brett has a ton of tools that help sellers a LOT. He’s offering his Chrome Extension which has a ton of features for only $1. Damn.
Oh, and he just released it a couple weeks ago and it already has over 200 users.
  1. The Most Popular: Dayparting – Turn your ads on and off whenever you want.
  2. Download SQP Data from every week insantly (my personal fav)
  3. Blackhat ASIN Shielder using the Category Listing Report (CLR) – this one uploads your CLR every hour so there is no f***ing way a blackhatter can mess with your ASIN.
  4. Get every ASIN from Product Opportunity Explorer and make your Product Targeting Campaigns beastmode using 1P data.
  5. A couple other downloaders there’s no videos for yet, but are included: PPC Report Downloader (never wait for a PPC download report again), Child ASIN Report Downloader (analyze biz reports sales data).
I can taste the ROI. I HIGHLY recommend you give it a shot. It’s only A DOLLAR for 7 days.
Today’s newsletter: More valuable than a Skateboard to Tony Hawk 🛹
  • Corporate Hotel Discount Codes
  • How to find the Q&A Section
  • Scary letters from the IRS
  • Amazon Sold their Dirty Diaper as New
  • Stay at the Waldorf Astoria Costa Rica for 1/10 the price
Save on Brand-Specific Wasted Ad Spend
A bunch of people missed this hack last week so I am re-sharing it:
Here’s a quick way to save a few bucks (depending on your brand size) on branded-keyword spend.
If you’re spending a bunch of money advertising your brand name – you may not need to. Check out this simple test that isolates branded keywords and idenfities waste ad spend.
Big thanks to Anthony Nguyen of AdsCrafted who supplied this hack. Anthony has been in the PPC space for years and is an expert when it comes to data analytics, automation, and split testing.
If you want to learn more about his automated PPC system or split-testing tool, read out to him here.
What’s Going on at the Beach?
Rome Wasn’t Built in a Day
We are wrapping up three weeks in Europe, getting ready to head back to Costa Rica. We finished the cruise and are spending our last days in Rome. We’ve seen and done so much! The Acropolis, the Colosseum, Croatia, Santorini, Montenegro, the Vatican, and more.
The funny part is discussing our top three experiences. For each of us, the favorite was playing hide and seek on the fifth floor of the cruise ship. Sometimes it’s just the little things that matter most.
I found a great spot in the corner of a bar seat. I saw Jackson coming and ducked below the bar until Rupesh, the bartender, told me, “He’s gone.” I’d only met the bartender once, and it was impressive he could identify my son – time for some tips!
I explained to Rupesh that we were playing and that I wasn’t just a bad parent hiding from my kids (mostly) 😂.
credit: DALL-E / It’s… glorious
The 1% Zone 👊 Actionable Amazon Tips
Have you read James Clear’s Atomic Habits? Little things add up.
Here’s something you can to TODAY to improve your business:
Did you lose Amazon’s Q&A?
Inspired by a post in the SFTB Facebook group last week, I thought i’d help everyone find the mysterious Q&A section on an Amazon Listing…
1) Navigate to a PDP (Product detail page)
2) Scroll down until you see an empty text box & some AI questions (just above the review section)
3) Click any AI question.
4) Click “Show Related Answers”
5) Voila! You now have unlocked the Q&A section.
Want to see a video of this in action? Check out the LinkedIn post below. If you could show some love it really helps. It takes hours to put these posts together, and only 15 seconds to support our work. Thanks!
2/ Traveler’s Toolkit 🛩️The Latest Travel Hacks
Flights, hotels, packing, and everything in between.
 16-31% off on Hotels with a Super Secret Code (Forever)
I just learned about this one. Have you heard of “Corporate Discount Codes?” Many big corporations have deals with hotel chains and get discounts if they enter a certain code. Well… now you can too!
I personally tried a bunch of these… and while the majority didn’t work, I found quite a few that did (and it significantly lowered the price).
Check out the Google Sheet and let me know how it goes for you.
It’s broken down by company name & hotel chain.
Enjoy the free money!
3/ The Local Lowdown🌴
Things You Didn’t Know About Paradise
The good, the bad, the f***ing great.
Crazy Deals @ the Waldorf Astoria Costa Rica 
In the past I have talked about the new hotels opening in the area, and
I came across a great deal for the new Waldorf Astoria Costa Rica which is brand spanking new (the good kind of spanking).
The “usual” reward points redemption for a night 900K-1M points a night.  There are some dates showing up the end of June 2025 for only 120,000.  Either using your current points or buying points with a Hilton bonus offer you can book the stay for about $2700 vs $17,000!
Cash values for rooms are around $2-$3K per night… 😲
…anly 20 minutes from Liberia Airport (LIR)
4/ SFTB Facebook Group – Stuff You May Have Missed
Value-packed community posts.
5/ The Sand in my Swimming Trunks🤬
(What I’m Pissed About Lately)
Have you heard of Paul and Rachelle Baron, creators of Beau & Belle Littles? They had major setback when a customer received a used, stained swim diaper sold through Amazon, resulting in a damaging one-star review with photos… eww! Don’t return used diapers, people.
This review came in 2020… and despite Amazon’s policy to inspect returns, the diaper was mistakenly resold, leading to a sharp decline in the Barons’ sales and a debt of –$600,000. It’s been 4 years and it’s STILL up.
Although Amazon introduced a policy allowing sellers to prevent the resale of returned products, the Barons struggled to have the review removed, ultimately impacting their once-thriving business.
I suggested they go to Accelerate to plead their case to some of the higher ups. It’s a great way to meet “Amazonians.”
Amazing to me that one single review could do so much damage. Has Amazon ever done anything to screw up your business? Let us know! We’d love to help if we can.
Speak Up! Community Comments & Questions:
Want to have your question answered in the newsletter? Want to give us a piece of your mind? Send us an email at info@sellingfrom.co
From Morris: Is the SIPP Program worth it?
SFTB: Ships in Product Packaging is a program whereby Amazon will deliver your items to their customers in whatever packaging you send it in. Meaning: Your customers receive your product with a shipping label on it (no Amazon box).
From a financial standpoint,the benefits of SIPP are minimal unless you are selling oversize/large bulky (most people aren’t). The discounts per unit for standard-size SIPP items is ~$0.1, wheras large/bulk is around >$1/u.
From an environmental standpoint, it’s great. Less boxes, less space in trucks, less weight to ship, etc.
“Every time you choose to perform a bad habit, 
it’s a vote for that identity.” 
– James Clear
How was today’s newsletter? Love it? Hate it? Do you just want to get your metal detector and find buried treasure?
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If you liked this newsletter, here’s where we share more stuff like it:
1. 🤓Just getting started? Check out the Free Amazon FBA Course
2. 🎙️ Listen to the latest episodes of The SFTB Podcast
3. 💸 Increase your income today with Online Arbitrage Training
4. 👔 Need an Accountant? Accounting Services
5. 📧 Want some 1-on-1 time? Rob & Max
All the best,
Rob & Max