[SFTB] 😱 ️150 Exclusive Amazon Hacks Inside
Read Time: 7 Minutes
🌴Tropical Trivia🌴
(Scroll to the bottom to see the answer)
Over or Under?
 Amazon adds 500 new sellers per day.
✅The Instant Value Section✅
(aren’t you glad you opened the email now?)
5 Ways to increase AOV (Average Order Value) 
on your DTC Site
Check out this post from Bryan Porter of Simple Modern. They mainly  sell water bottles & tumblers. Here’s how he increased the AOV of his products in the last 4 years:
TL;DR
  1. Raise free shipping threshold: Free shipping after $50
  2. Reduced promo codes: Email/SMS receive codes, not Amazon customers (too many tire-kickers)
  3. Discounts for bigger cart value: $10 off @ $100 and $20 off at $150
  4. Limited edition premium releases: high-value limited releases
  5. Increase ASP (average sale price) through product mix: launch new products at higher retails – easier in style driven categories.
Today’s newsletter: More value than a lisp to Mike Tyson 🥊
  • 150 Amazon Hacks you can take to the bank
  • Dayparting + Chat GPT for optimal ad time
  • How to find the low level inventory fee
  • How to see what AI thinks about your images
  • No more hotel cancellation fees 
  • Wanna go to an Amazon conference for free?
What’s Going on at the Beach?
We have some ground breaking news to report! We have broken ground this week building our new house (sorry 😂)!
The design and permits are done, and we have chosen a construction company.
The house is marked out on the land, and the earthmoving has started. Because our land is on a hill, we need to dig and level it.
Things are finally moving forward, with an estimated build time of one year.
Sooo… when are you coming to visit? 
credit: DALL-E / Probably you reading all the hacks below (on the beach, of course) 🌊
Get your Hands on 150 Amazon Hacks (for free)
Ready for a BIG BONUS?
Max has been posting one Amazon hack per day on LinkedIn for the entire year. He recently passed 150 and put them all together in one document.
Download it below – as usual, it’s totally free. 😊
If you found this helpful, please do us a solid and recommend our newsletter to someone who might benefit from this kind of thing!
The more people who read our newsletter, the more Amazon businesses we can help improve (like yours).
The 1% Zone 👊 Actionable Amazon Tips
Have you read James Clear’s Atomic Habits? Little things add up.
Here’s something you can to TODAY to improve your business:
Dayparting + Chat GPT = The 100% Best Time to Advertise
I had ChatGPT 4.o analyze my complete Dayparting trends from my hero ASIN.
My goal? Find the most optimal time to run ads based on PPC and organic conversion rate, ROI & margin.
I uploaded the csv files from Scale Insights and then used this prompt:
I want to maximize the effectiveness of my advertising campaigns by pausing them at times when sales might not be optimal. 
 
Non-optimal sales include: 
 
-Higher than normal ACOS 
-Lower than normal conversion rate and PPC conversion rate 
-Lower than normal ROI & Margin 
 
Can you please come up with a dayparting schedule based on the data and help me optimize my campaigns? 
The Result?
A Complete Dayparting Schedule:
Monday: 
Turn Ads On: 6 AM – 6 PM
Turn Ads Off: 7 PM – 5 AM
Tuesday: 
Turn Ads On: 6 AM – 6 PM
Turn Ads Off: 7 PM – 5 AM
Wednesday: 
Turn Ads On: 6 AM – 6 PM
Turn Ads Off: 7 PM – 5 AM
Thursday: 
Turn Ads On: 6 AM – 6 PM
Turn Ads Off: 7 PM – 5 AM
Friday: 
Turn Ads On: 6 AM – 6 PM
Turn Ads Off: 7 PM – 5 AM
Saturday: 
Turn Ads On: 6 AM – 3 PM
Turn Ads Off: 4 PM – 5 AM
Sunday: 
Turn Ads On: 6 AM – 3 PM
Turn Ads Off: 4 PM – 5 AM
Join the conversation!
2/ Traveler’s Toolkit 🛩️The Latest Travel Hacks
Flights, hotels, packing, and everything in between.
A Super Sneaky Hotel Cancellation Hack
Need to cancel your hotel reservation less than 24 hours before you are supposed to arrive?
It happens. Unfortunately a lot of hotels charge a cancellation fee.
Check out this tip from @caspercapital.
TL;DR
If your hotel is trying to charge you a cancellation fee, change the arrival date to the following week. Then, hang up, call back, and cancel. Bingo.
3/ The Local Lowdown🌴
Things You Didn’t Know About Paradise
The good, the bad, the f***ing great.
We’re building a home in paradise!
When you’re out getting quotes for a big project, it’s super important to do your due dilligence. A big part of that is getting quotes from more than one vendor.
We ended up with four quotes to build our home:
  • Builder #1 was eager, but had a confusing plan and charged a lot
  • Builder #2 was cheaper and clearer, but had too many errors in their contract
  • Builders #3 and #4 had middling quotes but were more accurate in their communication & contract.
Eventually we chose Builder #3 because they were building a home a few doors down.
In a nutshell, it’s exactly the same as it would be at back in Canada. Some good, some bad, some ugly.
But it got me thinking about sourcing products to sell on Amazon – it’s important to vet & explore different suppliers. Ask yourself – what’s important to you? Is it price alone? Or speed? Communication style?
Once you have what really matters to you nailed down, you can move forward with the vendor that fits your needs best.
Whether you’re building your home or sourcing products, it’s the same basic idea.
4/ SFTB Facebook Group – Stuff You May Have Missed
Value-packed community posts.
5/ The Sand in my Swimming Trunks🤬
(What I’m Pissed About Lately)
This week the honor of angriest person on the internet goes to the always smart & engaging Lesley Hensell. She is constantly railing on Amazon and absolutely furious week after week at what Amazon has done to the little guy.
Some of her best (angriest) posts:
  1. Amazon’s obscene over-enforcement over variations
  2. My shipment is stuck in “Delivered” status
  3. Seller support is just as bad everywhere
  4. Seller support lies
  5. Amazon breaks promises
  6. Amazon doesn’t care about you
  7. Amazon scares sellers needlessly
  8. There’s no good way to report stolen goods
MDS Day New York Chapter 2024
This week a special thank you to Morris Sued who has generously offered a 100% free promo code to attend an exclusive event for Amazon Sellers.
Use code MDSNYGUEST and get in for free (normally $295). Limited availablity.
Why should I attend?
MDS Days are full day conferences packed with immense knowledge and value, crafted to elevate your professional and personal development.
Throughout the day, immerse yourself in member sessions, collaborative networking sessions, captivating keynote speakers, and an abundance of networking opportunities.
Speak Up! Community Comments & Questions:
Want to have your question answered in the newsletter? Want to give us a piece of your mind? Send us an email at info@sellingfrom.co
From Kelsey: How do I see if my main image is optimized for Amazon AI?
SFTB:
  1. Navigate to https://us-east-2.console.aws.amazon.com/rekognition/home?region=us-east-2#/ 
  2. Create a free account
  3. Go to Amazon Rekognition
  4. Upload your image and check out “Label Detection” and “Text in Image”
  5. If the AI understands what your product is, that’s going to be a good thing for ranking.
“The only people that hate you are never ahead of you.“
– Alex Hormozi
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If you liked this newsletter, here’s where we share more stuff like it:
1. 🤓Just getting started? Check out the Free Amazon FBA Course
2. 🎙️ Listen to the latest episodes of The SFTB Podcast
3. 💸 Increase your income today with Online Arbitrage Training
4. 👔 Need an Accountant? Accounting Services
5. 📧 Want some 1-on-1 time? Rob & Max
All the best,
Rob & Max