DTC vs Amazon
Most of our sellers eventually face the same question: should I be on Amazon, on Shopify, or both?
The Dunes will cover the channel-economics math (margin, attribution, lifetime value, ad costs), the inventory headache of running both at once, the brand-control tradeoff, and the cases where one or the other isn't worth it.
Not a religious-war page. A working library on what each channel actually costs to run.
Writing in progress. Subscribe to the newsletter to know when it lands.
Under Construction
This pillar of the library is being built. Subscribe to the newsletter to know when it lands.
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