Listings & Conversion

A listing is the first negotiation you have with a buyer. Before bids, before bounty programs, before reviews.

The question Amazon's algorithm is asking and the question your customer is asking are the same one: does this look like a real product made by people who care, or a placeholder generated by a tool that didn't care enough.

The Cove covers what Amazon actually reads off a listing, how to write copy that doesn't sound like every other AI-assisted brand on the shelf, and the image and video work that decides whether someone scrolls past you in half a second. Most listing wins are made before the listing goes live. Which means they're fixable.

Writing in progress. Subscribe to the newsletter to know when the first piece lands.