Use Your UGC Like Hunters Use A Buffalo
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by Rob Cosman

Use Your UGC Like Hunters Use A Buffalo

2 min read
(Watch out, questionable metaphor ahead :D) When a GOOD hunter kills a buffalo they use ALL the parts of the buffalo. They eat the meat. They wear the fur. They put the horns somewhere important. They use the hooves as paper weights. Or something. That's what we need to do with our UGC. When we get UGC, we need to repurpose it and use it in as many ways as possible. Don't waste it. Cut it up. Slice and dice it.

Some great places to put it:

  • A+ Content 
  • Amazon Posts 
  • Videos 
  • Social Media 
  • Storefronts 
  • Secondary Images 
Repurpose and re-use. You've already got the goods! Can you tell I've never fired a gun?

Seven Ways to Repurpose Your UGC Across Amazon and Beyond

Getting UGC (user-generated content) is hard. So when you get it, squeeze every drop of value from it. Here are seven concrete ways to use a single piece of UGC:

  1. Amazon A+ Content where real customer photos outperform stock lifestyle images.
  2. Amazon Brand Story using UGC quotes and photos in your carousel to build credibility.
  3. Social media posts where one UGC video can be cut into 3-5 clips for Instagram Reels, TikTok, and Facebook.
  4. Amazon Sponsored Brand Video ads because UGC-style videos consistently outperform polished brand videos.
  5. Product insert inspiration using the best UGC quotes on your packaging or inserts.
  6. Email marketing where customer testimonials with photos drive higher click-through rates.
  7. Review response content referencing specific UGC when responding to reviews to show social proof.

Pro tip: always get explicit permission from the customer before using their content. A simple email saying you loved their photo works. Most customers are flattered and say yes immediately.

Frequently Asked Questions

How do I get more UGC for my Amazon products?

Include a product insert that asks customers to share photos or videos with a specific hashtag. Run a follow-up email through Amazon Request a Review button. You can also hire UGC creators on platforms like Billo or Insense for $50-150 per video.

Can I use customer reviews as UGC on Amazon?

You can reference and quote customer reviews in your A+ Content and Brand Story, but you cannot copy review photos without permission. Amazon terms allow you to highlight review quotes as long as you do not alter them or take them out of context.

What type of UGC converts best for Amazon product listings?

Video UGC showing real people using your product in their daily life converts best. Unboxing videos and before-and-after content are also high performers. Static photos work well in A+ Content, but video outperforms photos by 2-3x in ad click-through rates.

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