PPC & Advertising

Amazon PPC isn't where you light cash on fire to climb rank. It's where you measure customer intent, defend your margin, and steer your catalog toward buyers who actually convert.

Most of the leaks in a paid program aren't in the bidding strategy. They're in the operational scaffolding: invoice cadence, billing thresholds, attribution windows, and the dozen places Seller Central quietly moves your settings without telling you.

The unglamorous wins are usually free. Raising your billing threshold so you stop drowning in tiny receipts. Tracking down where Amazon has moved the advertising invoices this time. The boring infrastructure work that keeps paid traffic running as a system instead of a leak. The good news is that nobody else is doing it.

More on the way: campaign architecture for sub-1,000-SKU catalogs, the search-term-graduation cadence we run weekly, and the bid rules that have held up across category changes.