Customer experience, optimized like a sandcastle funnel .
The dunes shift west of the cabana. Email flows, conversion rate on product pages, Shopify back-end. Direct-to-consumer, dialed in beachside. Every flow has a sand sketch first, then the Klaviyo build, then the test.
you'll hear: a Notion bell, a kettle, somebody saying 'send the cart abandon at hour 4.'
"Klaviyo flows that stretch further than the shoreline."
it
Moves that move metrics
Our Klaviyo flow setup
The five flows every DTC brand needs. The order we turn them on.
via the newsletterDTC homepage teardown
The three elements most brands forget. Why your hero is killing your conversion rate.
via the newsletterWhat makes a sandcastle convert
Most funnels fall apart between email #2 and email #4. Here's where.
via the newsletterThe product page sins we see most
Three things that cost conversions, ranked. Fix them before you pay anyone.
via the newsletterKlaviyo flow templates.
The five flows, pre-built. Import to your account. Edit copy, turn them on. 30 minutes, not a weekend.
Get them via the newsletterDTC from the Beach
A short series to build or fix your DTC engine so it converts, nurtures, and scales without breaking.
bonus: homepage teardown checklist
Want a DTC teardown?
Send us your site. We'll record a short video with what to fix first, second, and third.
Get in touchyou are at DTC Dunes · back to the map ↑