In 2025, One-Fifth Of All Americans Will Be 65

Think about that for a moment. A whole generation that’s aging. And bringing with them a new set of needs and expectations. Most importantly, a large chunk of this aging population are entitled Baby Boomers (and their progressively worse eyesight). Here's the cold hard truth: If they can’t easily read your product packaging or Amazon images (main or A+), they simply won’t buy. This is a generation that has spent their lives making themselves heard, and now they feel entitled to clear, accessible information. That means larger text, bolder visuals, and straightforward communication. They’ve earned their place as one of the wealthiest consumer groups, and they expect products to meet them where they are. So, what does this mean for your business? It’s time to take a hard look at your product images, packaging, and listings. Make sure the text is large enough to read...

• A minimum of 13pt font,
• the colors MUST contrast well,
• and the information must be clear. 

Action step:

Take a look at your main images or packaging on mobile. Is it too small to read? Show it to your grandparents. Do they understand what you're selling?

How to Design Amazon Listings for Aging Eyes

Designing for older shoppers is not charity. It is smart business. The 65+ demographic has the highest average household net worth and disposable income of any age group. They are buying on Amazon in record numbers.

Here are specific design changes that make your listings accessible to this audience:

• Font size: minimum 16pt on all image text. If someone needs reading glasses to understand your infographic, you have lost them. Test your images by viewing them on a mobile phone at arm's length.
• High contrast: dark text on light backgrounds. Avoid light gray text, thin fonts, or text over busy backgrounds. The contrast ratio should be at least 4.5:1.
• Simple layouts: one idea per image section. Older eyes take longer to parse complex visual layouts. Use larger images with fewer elements.
• Larger product images in A+ Content. Use the full-width image modules rather than multi-column layouts that shrink everything down.

Test your listing by having someone over 60 look at it on their phone. Their feedback will be worth more than any design theory.

Frequently Asked Questions

What percentage of Amazon shoppers are over 65?

As of 2025, approximately 20% of the US population is 65 or older, and Amazon's fastest-growing demographic is adults over 55. This age group accounts for a significant and increasing share of online purchases, particularly in health, home, and grocery categories.

How do I make my Amazon product images more readable for older customers?

Use minimum 16pt font, high-contrast color combinations like dark text on light backgrounds, simple one-idea-per-image layouts, and avoid thin or decorative fonts. Test by viewing your images on a mobile phone at arm's length.

Which Amazon product categories are most purchased by older adults?

Health and personal care, grocery and gourmet, home and kitchen, and medical supplies see the highest percentage of purchases from adults 65+. If your product is in any of these categories, designing for older eyes is not optional.