I had ChatGPT analyze my complete Dayparting trends from my hero ASIN. My goal? Find the most optimal time to run ads based on PPC and organic conversion rate, ROI & margin. I uploaded the csv files from Scale Insights and then used this prompt: Here are two spreadsheets showing hourly sales and day of the week sales for my ecommerce product: I want to maximize the effectiveness of my advertising campaigns by pausing them at times when sales might not be optimal. Non-optimal sales include:

• Higher than normal ACOS
• Lower than normal conversion rate and PPC conversion rate
• Lower than normal ROI & Margin Can you please come up with a dayparting schedule based on the data and help me optimize my campaigns?

And the result:

Optimal Dayparting Schedule

Based on the analysis of your data, here's a dayparting schedule to maximize the effectiveness of your advertising campaigns:

Daily Recommendations:

Best Days to Advertise:

• Tuesday: Highest average sales and profits, with the highest ROI (129.88%) and margin (24.77%).
• Thursday: High average sales and profits, with a strong ROI (127.40%) and margin (24.06%).
• Wednesday: Good average sales and profits, with a solid ROI (116.47%) and margin (22.31%).

Days to Reduce Advertising:

• Saturday: Lower average orders and sales, with a higher ACOS (63.50%) and lower conversion rate (13.76%).
• Sunday: Lower average orders and sales, with a higher ACOS (53.31%) and lower conversion rate (16.05%).

Hourly Recommendations:

Best Hours to Advertise:

• 6 AM to 3 PM: Consistently high average sales percentages and peak sales times.
• 4 PM to 6 PM: Moderate average sales percentages but still above average.

Hours to Reduce Advertising:

• 12 AM to 5 AM: Low average sales percentages and peak sales times.
• 7 PM to 11 PM: Lower average sales percentages and peak sales times.

Complete Dayparting Schedule:

Monday: Turn Ads On: 6 AM - 6 PM Turn Ads Off: 7 PM - 5 AM Tuesday: Turn Ads On: 6 AM - 6 PM Turn Ads Off: 7 PM - 5 AM Wednesday: Turn Ads On: 6 AM - 6 PM Turn Ads Off: 7 PM - 5 AM Thursday: Turn Ads On: 6 AM - 6 PM Turn Ads Off: 7 PM - 5 AM Friday: Turn Ads On: 6 AM - 6 PM Turn Ads Off: 7 PM - 5 AM Saturday: Turn Ads On: 6 AM - 3 PM Turn Ads Off: 4 PM - 5 AM Sunday: Turn Ads On: 6 AM - 3 PM Turn Ads Off: 4 PM - 5 AM