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Advertising Invoices for Amazon Sellers: New Location
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Advertising Invoices for Amazon Sellers: New Location

In 30 seconds: Amazon advertising invoices are now located under Reports, then Advertising Reports in Seller Central, after being moved from the Seller Fee invoices section in January 2025.

Where to Find Amazon Advertising Invoices (2025 Update)

Amazon advertising invoices are now located under:

Seller Central, then Reports, then Advertising Reports

They are no longer grouped with your regular seller fee invoices under the Payments section. This change caught many sellers off guard, especially during tax season.

Step-by-step: How to Download Your Advertising Invoices

  • Log into Seller Central at sellercentral.amazon.ca (or .com for US marketplace)
  • Click "Reports" in the top navigation bar
  • Select "Advertising Reports" from the dropdown
  • Look for the "Invoices" tab or section
  • Set your date range to the period you need (monthly is best for bookkeeping)
  • Download each invoice as a PDF

Tip: Download your invoices monthly rather than waiting until year-end. Amazon's reporting interface can be slow when pulling large date ranges, and invoices occasionally disappear from older periods. We also have a step-by-step PDF guide with screenshots you can save for reference.

Why Amazon Advertising Invoices Matter for Canadian Taxes

Your Amazon PPC spend is a legitimate business expense that reduces your taxable income. But to claim it properly, you need the actual invoices, not just your Seller Central dashboard summary.

Gst/hst Input Tax Credits

According to CRA guidelines, if you are registered for GST/HST, your advertising invoices contain the GST/HST charged on your ad spend. You can claim these amounts as Input Tax Credits (ITCs) on your GST/HST return, which directly reduces the amount you owe to CRA.

For example, if you spent $5,000 on Amazon PPC in a quarter and were charged 13% HST, that is $650 in ITCs you can claim back. Over a full year of advertising, a seller spending $20,000 on PPC could recover approximately $2,600 in HST alone.

Business Expense Deduction

The net advertising cost (before tax) is deductible as an advertising and promotion expense on your corporate or personal tax return. According to CRA, this reduces your taxable business income dollar for dollar.

CRA Audit Support

According to tax professionals, CRA has been increasing advertising audits on Amazon sellers. If CRA audits your business, they will want to see supporting documents for every expense you have claimed. Dashboard screenshots are not sufficient. You need the actual invoices. Keep them organized by month and marketplace.

How to Record Amazon Ad Spend in Your Bookkeeping

Here is how we recommend Canadian Amazon sellers record their advertising costs:

In Quickbooks or Your Accounting Software

  • Create an expense account called "Amazon Advertising" or "PPC Advertising" (under Advertising & Promotion)
  • Record each monthly invoice with the following breakdown:
  • Net ad spend amount, to Advertising Expense account
  • GST/HST amount, to GST/HST Paid on Purchases (or your ITC account)
  • Total amount, matched against the charge on your bank or credit card statement
  • Reconcile monthly to make sure your recorded ad spend matches what Amazon actually charged

Common Mistakes to Avoid

  • Recording the gross amount as an expense. You need to separate the tax portion so you can claim your ITCs.
  • Missing invoices from multiple marketplaces. If you sell on both Amazon.ca and Amazon.com, you will have separate advertising invoices for each marketplace.
  • Using campaign spend reports instead of invoices. Campaign reports show daily spend, but invoices show what Amazon actually billed you. These can differ due to timing and adjustments.
  • Forgetting about Sponsored Brand and Sponsored Display invoices. These may be invoiced separately from Sponsored Product campaigns.

Amazon.ca vs. Amazon.com Advertising Invoices

If you sell on multiple Amazon marketplaces, keep in mind:

  • Amazon.ca: Currency CAD. GST/HST included: Yes. ITC claimable: Yes. Exchange rate needed: No.
  • Amazon.com: Currency USD. GST/HST included: No. ITC claimable: No. Exchange rate needed: Yes (Bank of Canada rate).

According to CRA, when converting USD advertising expenses to CAD, you should use the Bank of Canada exchange rate for the invoice date, or the average rate for the reporting period.

Frequently Asked Questions

Where are Amazon advertising invoices located in Seller Central?

As of January 2025, Amazon advertising invoices are found under Reports, then Advertising Reports in Seller Central. They were previously located in the Payments section und

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