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June 29, 2026 Newsletter
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June 29, 2026 Newsletter

Every Negative Review Removed = 7-12 Five Star Reviews

Welcome back friend!


I waited ten years for Amazon to pay me daily. It finally turned on last week.

My first was: "I wonder how much more interest I'll earn on this money now that I can get it every day.”

It turns out almost nothing. A week of my sales parked in savings at 2-3% earns rounding-error money over a year. I sat there genuinely excited about a number that doesn't move my life. Time to look deeper.

So all that's changing is the speed at which I get my money. If interest on that money isn't a large amount, then where's the real benefit?

In ten years of biweekly payouts, I'd stopped noticing the obvious: that week of money was asleep. It existed, it was mine, and it just… sat there. In Amazon’s bank accounts. I planned around its absence without thinking about it. I floated inventory buys on a credit card waiting for the next disbursement. I kept a bigger cash cushion than I needed. The constraint was so old I'd built my whole rhythm on top of it.

Here’s the REAL power of getting paid every day: A products business doesn't really run on margin. It runs on how fast the same dollar can go out as a purchase order, come back as a sale, and go out again. Turns, not margin, is the engine. Every leg where your cash falls asleep, on a boat, in a warehouse, in Amazon's account, in a pile of stock that isn't moving, is a leg where that engine runs out of gas. Daily payouts help fire up that engine.

(The fancy term is “Cash Conversion Cycle”)

So is it worth anything to you? Only if you’re using the money quickly. Here’s how:

Say a week of your sales is $10,000. That's the chunk Amazon used to hold onto.

Leave it sitting in the bank at 2-3% and it earns you about $250 over a whole year. That's the interest I got excited about.

Now put that same $10,000 into product. You buy inventory, it sells, you buy again. If your money goes around about 4 times a year and comes back 25% bigger each trip, that $10,000 threw off about $10,000 in profit.

$250 versus $10,000. Same ten grand. One just sat there. The other kept moving.

Daily payout didn't hand me $10,000. It handed me the cash sooner. It's worth $250 or $10,000 depending on how fast it’s back to work.

The IVS

Big thanks to Amy Wees for supplying this week’s IVS! Amy is the founder and CEO of Amazing at Home E-Commerce Consulting and an 18-year Air Force veteran who coaches sellers on inventing and launching private-label products on Amazon. Amy is definitely someone you’d be lucky to know! Shoot her a DM!

Your AI product images look bad because your reference image is bad

Most Amazon sellers blame the AI tool when their generated images come out looking off. Wrong proportions, weird shadows, distorted packaging. The tool isn't the problem. The source image you gave it is.

AI will faithfully reproduce every flaw from your reference image into every lifestyle, infographic, and gallery image it generates. Give it a messy listing photo with bad lighting and a warped product, and you get exactly that, just with a nicer background.

The fix is simple: clean up the reference image before you generate anything. Two prompts in Nano Banana Pro or ChatGPT, using phone photos or your existing listing images, and you can go from a garbage input to a clean, professional product render AI can actually work with. From there, lifestyle images, infographics, and comparison shots come out significantly better.

Once you have a clean reference, there's one more step that makes a big difference: keep your prompt-writing conversation and your image-generation conversation completely separate. It prevents AI from hallucinating product details as the context builds up, which is the main reason image quality quietly degrades the longer you work.

I put the full workflow, prompts, and variations in a free guide with a live demo included.


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The Deep Dive (Premium Content)

Yes, People Can Do That To your Amazon Account

If you haven't checked your user permissions in a few years, you'll be surprised who still has access to your Amazon account. Old VAs. Agencies you fired. Software you stopped paying for. People you forgot you ever let in.

Your Amazon account is likely biggest asset you've got. Losing it to something stupid, some idiot poking around where they don't belong, is one of the most preventable ways to lose your livelihood.

So here's the full guide. Every single place someone can get into your account, and how to see exactly who can do what…

Want the full Deep Dive?

It goes out in the newsletter. Subscribe free, share it with one friend, and every Deep Dive unlocks.


The Free Stadium and the Tax-Free Chino Myth

Every place and county has its own folklore. The stories everyone repeats until they harden into a fact. Costa Rica has a good one, and today I'm going to share it…

Maybe you have heard it: China built Costa Rica's national stadium, and in exchange the Chinese don't pay taxes, which is why there's a chino (aka Chinese super market) on every corner. Great story. Mostly wrong.

The stadium is real and we have been there. Jackson stays with his chess team there sometimes and it is a big stadium. In 2007 Costa Rica dropped Taiwan and recognized China. As a thank-you Beijing paid the full cost of around 100 million dollars, shipped in its own workers, and handed over a finished 35,000-seat stadium in La Sabana in 2011. A gift that was never about soccer. It was a billboard to show other countries what switching sides could earn them.

But the tax break? It only covered the building materials for the stadium itself. There is no law letting Chinese shopkeepers skip taxes. Every mini-super pays income tax, sales tax and its patente like anyone else. "Los chinos no pagan impuestos" is folklore, not policy.

So why are there so many shops? The reason is over 150 years old. Chinese laborers came to build the railroad in the 1870s, turned to commerce, and built a grocery tradition passed down through generations. Hard work, not a loophole. Working long hours, starting in small villages and passed down.

The stadium came with a free trade deal, and the trade only runs one way. In 2023, Costa Rica sold China about 400 million dollars and bought back 3.4 billion. The stadium cost China 100 million dollars, once. That trade gap costs Costa Rica three billion every year. Probably why the tax story sticks: a chino on every corner is easier to point at than a line in a trade deal.

So the short-term gift was real. The tax-free chino is a myth. The price was in the fine print.

And I think Costa Rica maintains it now. I have seen the bunk rooms Jax stays in with his chess team, a cross between a university and a jail.


Every Negative Review Removed = 7-12 Five Star Reviews

Last week, eCom triage is Danann Coleman did an AMA in the SFTB Facebook Group! Here is a direct link. He has been selling on Amazon since 2010 and has had more than 4,000 reviews removed for his clients. We had 47 comments in the thread, and there were a few main themes. If you don't have time to read the whole AMA, this is all you really need to know:

1. What actually comes off. Only reviews that break an Amazon policy. Danan figures 30 to 40% of your negative reviews violate something, but he only gets 5 to 10% removed, because one bad sentence buried in a long review won't do it. The easiest wins are fulfillment complaints: melted, expired, damaged, wrong item shipped.

2. The math on a bad review. A single negative can take 5 to 15 positives to cancel out, and every review he removes lands like 7 to 12 five-stars. I used to treat a bad review as weather, something you just eat. Turns out a lot of them break a rule, and killing one is worth more than chasing ten new ones.

3. White-hat vs the stuff that gets you banned. It's a hard line. Official Amazon channels only, and Amazon does the removing, not the service. The only real risk is hammering the same case over and over.

4. Spotting a planted review. He looks for velocity spikes outside your normal pace, the same or near-identical text left on the same day, and reviewer accounts that bomb a bunch of similar products with one-stars.

5. The defense that needs zero help from Amazon. Answer the complaint before it becomes a review. Put your features in the images and the video, not buried in the text. Then run your bad reviews through an LLM (or a tool like VOC AI) to find the complaint that keeps repeating, and fix it at the product or the listing.

One more to watch: Danan heard from Amazon staff in Seattle that they may soon cap removal cases at two filings per review, full stop. If that lands, it gets harder, not easier.

Missed the AMA? Find it here.


Yes, you can book hotel rooms by the hour

You do not have to pay for a full night to use a hotel room. Day-use booking sites sell rooms in daytime blocks, three to eleven hours, at real hotels, for up to 75 percent off the overnight rate. Dayuse.com alone lists more than 9,000 hotels across 29 countries and lets you book as little as one or two hours (HotelsByDay and DayBreakHotels do the same, with rooms in major cities starting around $40).

The catch is that these are daytime windows, not a place to crash at 3am. You check in mid-morning and out by early evening. That makes it ideal for a long daytime layover, an early arrival before your room is ready, a quiet place to work between meetings, or a shower and a nap before a flight out.

The one honest limit: day-use is genuinely a daytime model, so it solves a long layover or an early arrival, not a 3am crash. The exception is Yotelair inside the terminal, which runs around the clock.


The historical odds of making money in US markets are 50% over one-day periods, 68% over one-year periods, 88% over ten-year periods, and 100% over twenty-year periods (so far).

Morgan Housel

BEER! Now that I have your attention… you probably would like the Facebook community.

This week in the Facebook group: What do you use AI for that you think is incredible?

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To your success,

Rob & Max

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