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Every article we have written, newest first.
In 2025, One-Fifth Of All Americans Will Be 65
Think about that for a moment. A whole generation that’s aging. And bringing with them a new set of needs and expectations. Most importantly, a large chunk of…
read moreIf I Hear Anyone Say “Alt Text” Again I Am Going To Gag…
If you haven't read Andrew Bell and Oana Padurariu's RUFUS Blueprint (8,000 words) it's time to start. Everyone knows the future is AI. On Amazon, that AI is…
read moreI Wish I Knew This When I Started A/B Testing
In a perfect world, we'd be able to A/B test everything on our Amazon images. Every detail. Every pixel. The hue of your packaging. The angle of a…
read moreHow Old Are Your Graphic Designers?
How old are your Graphic Designers? Over 65? I doubt it. 𝗧𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗶𝗺𝗮𝗴𝗲𝘀 𝗼𝗳𝘁𝗲𝗻 𝗵𝗮𝘃𝗲 𝗻𝗼 𝗶𝗱𝗲𝗮 𝗵𝗼𝘄 𝘁𝗵𝗼𝘀𝗲 𝗱𝗲𝘀𝗶𝗴𝗻𝘀 𝗹𝗼𝗼𝗸 𝘁𝗼…
read moreHere’s What Happens To Your Eyes As You Age:
Our vision changes in subtle ways, and one of the most overlooked aspects is the yellowing of the corneas. This natural process causes the world to appear with…
read moreExtremely Small Increases In Traffic = Big Gains
Let’s assume you have a product that you want to improve your main image on. The product currently sells $30,000 per month. It has a CTR of 2%.…
read moreEncourage Customers To Buy The Variation You Want By Making Other Variations Less Attractive
Let's say you are selling Apple Cider Vinegar Gummies. For whatever reason, your highest ROI/Margin on the gummies is a bottle of 100 gummies. We can use this…
read moreDon’t Amplify Your Negatives When A/B Testing Your Main Image
Story time: I was collaborating with a brand to do some main image split testing. We spent significant time and graphic design resources to completely rework the main…
read moreCall Me Nostradabezos: I Can See The Future Of Amazon
Hey, it's wake up call time. Fees have never been higher. Competition has never been fiercer. Amazon has never been more complex. And shocker, it's only going to…
read moreAmazon Slow Sales Checklist
Slow Sales? Steal this checklist and put it on the wall of your office. So... your product sales have stopped or significantly slowed down... Uh oh! Here's a…
read moreAmazon Has A Lot Of F***in’ Fees
Amazon has a lot of fees. The big ones you probably know already, like the Fulfilment Fee and Referral Fee. Fun fact: I paid 42x my annual gross…
read moreA/B Testing is Breathing.
Change is hard. "I don't like change!" (most people don't). I ran a poll last week and quite a few people said that they hadn't changed their main…
read moreThe Secret Strategy Of Handwritten Notes
I add a handwritten note to all the items I sell on Amazon. Yes, every item. I know what you're thinking: "F* That. I don't have time to…
read moreWhen Is the Best Time to Travel with Children? A Parent’s Honest Take
Navigating the Ages of Family Travel: From Babies to Tweens Traveling as a family is a wonderful adventure, but let's be honest: not all ages are created equal…
read moreThe Simplest PPC Formula For Profitably Ranking (Or Not Ranking) Any Keyword Phrase
I'm going to make this extremely simple so that even I can understand it (I am not that smart). 1) If your CVR for the KEYWORD PHRASE is…
read moreHow To Find the Absolute 100% Best Time And Day To Advertise Any ASIN
I had ChatGPT analyze my complete Dayparting trends from my hero ASIN. My goal? Find the most optimal time to run ads based on PPC and organic conversion…
read moreLighting Money On Fire With Low-Value Tasks Is A No Good, Very Bad Idea
How is your time on your Amazon business truly being spent? Do you know? Are you doing tasks on a day-to-day basis that are less than your "hourly…
read moreYou’re Not Outsourcing Enough
Most people suffer from a lack of time-saving creativity. Only do what only you can do. Sounds nice, doesn’t it? The general idea is this: There’s only one…
read moreGoogle Flights Is Simply Awesome
If you’re planning a trip and not using Google Flights, you’re doing it the hard way. It’s fast, clean, and shows you real airline prices without spammy pop-ups…
read moreSpy On Your Competitors Is Simple With This Tool
Here's a free simple tool to track anything that changes on a specific website page. It monitors the website page and if anything changes, you get notified however…
read moreHow To Build A SOP (And Stop Doing Absolutely Everything)
What is a SOP? You may or may not know already, but a SOP is a “Standard Operating Procedure.” It’s a series of steps for any given task…
read moreHow To Pay Your Amazon Suppliers With A Credit Card (And Actually Come Out Ahead)
In most Amazon businesses, your two biggest expenses are inventory and PPC. Now, PPC is easy. You slap it on an Amex Biz Gold, rack up points, and…
read moreHow To Earn A Ton Of Credit Card Points By Paying Taxes With Plastiq
Yes, you can actually earn a stack of credit card points by paying your Canadian taxes. And no, it’s not a loophole. It works like this: You use…
read moreSteal Our VA Payment & Compensation Schedule
60 day probationary period at slightly reduced rate This is a trial period where the VA is paid a bit less while we evaluate fit, skill, and communication.…
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